ambassadors
Dear KnowHow2GO Partners,
As many of you know, we recently soft-launched a national Ambassadors Program in which five members of the National College Advising Corps are serving as the faces and voices of the campaign on KnowHow2GO.org and across the social Web. The Ambassadors contribute to a co-authored blog, which is updated every other weekday, and they each manage pages on Facebook and Twitter dedicated to helping students take needed steps to college. (See links below.)
The success of this program is measured by the number of students we reach and their level of interaction with the Ambassadors. Your support now and throughout the program is critical, since you and your partners work directly with students. We need your help in modeling participation, spreading the word to partners and encouraging students to engage with the Ambassadors.
Following are three ways by which you can become advocates for the Ambassadors Program and, ultimately, connect the students you serve to advisers who are knowledgeable, accessible and relatable.
Participating in the Ambassadors Program
· Read and Subscribe to the Blog – This is the easiest way to participate in the Ambassadors Program. Plus, the content provided will likely come in handy as you think through activities and information for your students. Share the most recent posts via your Web site and social media properties.
· Comment on the Ambassadors’ Posts – The content provided will be familiar to you, as college access experts. As you read the posts, think about advice or resources you would add – then, leave comments that improve the posts and demonstrate interest in them!
· Follow the Ambassadors on Twitter – Not on Twitter yet? This is the perfect excuse to join. Follow the Ambassadors’ feeds and, if you find them as helpful as we do, request to receive their updates via mobile. Re-Tweets are also greatly appreciated.
· Become Fans of the Ambassadors on Facebook – We know, from personal experience, that Facebook is popular among KnowHow2GO’s partners. Show your support by becoming fans of the Ambassadors’ pages and interacting regularly with their posts. (Commenting, “liking” and re-posting are strongly encouraged.)
Promoting the Ambassadors Program – to Partners
· Link from Your Web Site – As you see on KnowHow2GO.org, we’ve created a Web banner that links to the Ambassadors’ blog. We encourage you to post this – or a text equivalent – on your organization’s site. Let us know if there are other assets you’d like to have to assist your promotion of the program.
· E-mail Your Partner List – We’re confident that other college access professionals you work with will enjoy following and interacting with KnowHow2GO’s Ambassadors. The e-mail you send them could be a customized version of this document.
· Include an Article in Print and e-Newsletters – This is an effective way to reach partners who might miss your e-mail communication. Borrow one of the many write-ups we’ve done on the Ambassadors Program and include screenshots of the blog.
· Present at Partner and School Events – We’ve created a ready-made PowerPoint presentation you can use to promote the program at partner events. After all, the more eyes and ears on this program, the more successful it will be!
Promoting the Ambassadors Program – to Students
· Incorporate into Existing Programs – Whenever you work with students in-person, mention the Ambassadors Program and walk them through the process of engaging in the blog, Twitter and Facebook. Encourage them to ask questions and suggest future posts. While Twitter is less popular, students might enjoy receiving mobile updates.
· Post on Your Organization’s Twitter and Facebook Pages – Many of you already interact with students across social networks. Use these channels to direct them to the Ambassadors by sending messages and updates, and posting on your wall. Keep this up by regularly re-Tweeting, re-posting, commenting on and “liking” the Ambassadors’ content. Links to their blog posts make for great social media updates.
· Tap Motivated Students to Encourage Their Peers – We all know that students trust the advice of peers – right or wrong. Ask your most motivated students to spread the word about the Ambassadors Program by word-of-mouth and their social network profiles.
· Offer Local Incentives – Does your organization have collateral materials it gives away to students? Can you offer extra tutelage to students who earn it? You can use incentives such as these to reward students for interacting with KnowHow2GO’s Ambassadors.
While this may seem like a big undertaking, we’re sure you’ll immediately realize the benefits for your organization and the students you serve. Thanks in advance for your continued support of KnowHow2GO and its newest effort to prepare underserved students for college. Please feel free to contact Jennie Kushlis at 202-585-2828 or jkushlis@webershandwick.com with questions or comments.
Blog
http://www.knowhow2go.org/ambassadors/
http://twitter.com/kh2go_afshan
http://twitter.com/kh2go_christine
http://twitter.com/kh2go_justin
http://twitter.com/kh2go_pharen
http://twitter.com/kh2go_violeta
http://www.facebook.com/Afshan.KH2GO
http://www.facebook.com/Christine.KH2GO
http://www.facebook.com/Justin.KH2GO
http://www.facebook.com/Pharen.KH2GO
http://www.facebook.com/Violeta.KH2GO











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